Open to opportunities · Bay Area, CA

Hello

I’m Assel. Senior Product Designer with 10 years in fintech and proptech.

I work at the intersection of design, product, and engineering, bringing the range needed to untangle complex problems and move products forward.

Work

Get in touch →
Renter Screening desktop interface
Azibo

Screening renters at Azibo

Designed a solution to effectively screen applicants. Achieved a 30% increase in applicant completion.

GDUSA recognized Azibo’s design team with an award for UX/UI excellence.

View case study →

About

Assel Abilova

I'm Assel. I love turning ideas into seamless experiences.

Senior Product Designer with experience across fintech, growth, and complex B2B products. I’ve worked on the Money team at Built, banking and payments at Azibo, and Growth at DroneDeploy. With a background spanning product design, product management, and engineering, I’m comfortable wearing multiple hats and taking ideas from ambiguity to shipped products. I especially love talking to users, understanding their problems, and turning complex workflows into simple, useful experiences.

Highlights

  • Won Azibo Impact Award. December 2024
  • Led a team and won first place at Azibo Hackathon. October 2024
  • First place winner team of 4 people at IIDA student Hackathon. May 2016
  • Selected as one of top 30 outstanding students at Academy of Art University, May 2017

Toolkit

Figma / Framer Design Systems User Research Prototyping HTML / CSS / JS Motion Design React Brand Identity

Let's make
something
together.

Whether you have a project, a role, or just an interesting idea — I'd love to hear about it.

abilovadesign@gmail.com
Send a message